March 28, 2014

How to Measure a Website's Success in Higher Education?

I just recently had an interesting discussion with a university homepage manager, and the topic of how to measure success came up. It always does. Forget how difficult and challenging it is to simply understand your university's website audience, but how on Earth do you measure success? Do you think analytics, ROI measurements, or other sources of information? How do you know if you are successful or not?

So, I'm asking you this same question. Please comment and share your thoughts. Let's figure this out.

How do you measure a website's success in higher education? 

March 21, 2014

Switched to Blogger from WordPress

I've been using WordPress for a long, long time. Recently, I switched from a hosted version to the Wordpress.com service. I've been mostly happy with it. I mean, it is WordPress. So nice. But, I just could not stay with the Wordpress.com version any longer for one reason, and one reason alone:

They don't allow Google Analytics.

What? That's a deal breaker for me, so I switched to Blogger. It is quite nice and has some features not on the other platform. So far, I really like it, and I am going to explore the automatic hooks into Google+ and widgets. I'm sad to leave WordPress, but I was more unhappy without Google Analytics.

September 27, 2013

Video: From Values to Action: The Four Principles of Values-BasedLeadership


I had the privilege of seeing this presentation in person. I found the information very compelling, interesting, and often quite funny. I hope you enjoy this as much as I did. Great lessons and wisdom for leaders and those in leadership positions.

Sidebar: I am also extremely excited to share this video because it is the first production of our new digital media team at Alumni Relations & Development at Northwestern University. Looking forward to sharing more compelling content for NU.